The Grand Comic Database is the IMDB of comics. Its volunteer editors have logged credits, companies, covers, and characters for 1.4 million issues. Recently, however, the organization has been losing web traffic to competitors who have worse data but better looking websites.
Beginning with the organization's first survey, we analyzed responses from hundreds of site visitors, built a report, and began the conversation with the organization's leadership and most influential editors.
Based on that work, we produced sketches and high fidelity mockups for 12 critical page types, using existing brand colors and font stack. After discussing the changes with stakeholders, we built out these pages as a responsive design using Bootstrap and some custom javscript, releasing new prototypes weekly, and ultimately getting the site to run on the existing tech stack. The redesign is expected to go live in early 2017.